The end of the promotional product industry as we once knew it
2021. The end of the promotional product industry as we once knew it! The promotional product industry and more importantly their outdated business model has been struggling under the bloated weight of their overhead and high executive salary business model for long time before Covid-19. However with the emergence of Covid-19, 2020 and now well into 2021 the “bloom is definitely off the rose!” 4 Imprint releases their annual report. 4 Imprint is the promo industries largest player. Their losses and downgrade in market standing as a result of Covid-19 are nothing less than earth-shattering. Their revenue fell by 300 million dollars or minus 35%! Their profit fell by a jaw-dropping 93% Download their report here. See the front page of the annual report below. 4 Imprint reports huge loss in 2020 It’s not just 4 Imprint! As 4 Imprint is a publicly traded company, it means that they must release their annual shareholders report. However, it would be foolish to think that only